Brand Creation

It’s how you communicate who you are to your target audience, it’s how you want your customers to feel about your product or service. Having a strong brand is crucial for businesses to differentiate themselves from their competitors.

 What is Brand Identity?

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers

The “Face” of Your Business

Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers.

For all intents and purposes, your brand’s logo is the “face” of your business.

Consistency

Consistency is what can make or break a brand identity. Although the logo is not the entirety of the brand identity, it’s a vital element in the branding process — it’s the most recognizable part of your brand. Consistency is key with branding – maintaining the same fonts, colour palettes and logo usage will keep your branding looking as cohesive as possible.

Open Door Marketing are experienced in creating attention grabbing brands for businesses that clearly communicate to your customers who you are and what you do. We can provide advice on how to use your brand across all media on and off line such as social media, print, and all marketing communications to provide a consistent message to your target market.