by Fiona Murray
Introduction: Common Problems for Start-up Founders Starting a new business can be a thrilling adventure, but it’s also a rollercoaster ride filled with challenges and obstacles. One of the most common problems start-ups face is establishing a strong brand that... 
by Fiona Murray
Introduction Connecting with your ideal clients can be a challenge. Not only do you have competitor trying to steal your market share, but you’ve also got the problem of crafting your brand and your message in a way that appeals to your clients. That’s... 