These days, it can be easy to think that having your own website is unnecessary because social media is so popular and easy to use. Add to that, the perception that everyone under 30 uses Instagram and Facebook to find products and you might find yourself questioning if a website is a must for your business.

On the flip side, many assume they absolutely must have a website, but the truth is—it varies for every business. The solution lies in answering a few simple questions.

There’s no doubt that doing business online is on the rise. In fact, the Australian Bureau of Statistics reported a 12.5% increase in online businesses from 2023 to 2024. While it’s true that 3 out of every 4 Australians shop online each week, let’s dive into some questions that will help you decide if a personalised website is right for you.

What Do You Want to Achieve with Your Business?

Every business starts with a goal. Whether you’re aiming to increase sales, build brand awareness, generate leads, or foster customer loyalty—defining your goals is crucial. Once you know your goals, you can see how a website can help you achieve them. 

For example, businesses aiming to boost sales can use e-commerce platforms directly on their site to reach online shoppers. Service-based businesses can enhance customer engagement with valuable information like blog posts, positioning you as an authority in your field.

How Will a Website Help You Achieve Those Goals?

Why do you need a website? Is it to inform clients about your services, enable online bookings, grow your email list, offer downloadable resources, or something else? Understanding your website’s purpose shapes how we build it and what features it includes.

For instance, integrating an online booking system can make it easier for clients to schedule appointments, improving user experience and streamlining operations. 

Who Is Your Target Audience?

Knowing your target audience is crucial. Are they online, and if so, where do they hang out? Your audience shapes your website’s design, content, and functionality. While social media is essential, it’s not the complete answer. Social platforms are noisy, and you’re competing for attention. Plus, reliance on algorithms that change often isn’t ideal.

Think about the value a new client brings to your business. If a client’s average transaction value is $100 and you attract one new client per week, that’s an additional $5,200 annually. Imagine attracting ten new clients a month—this can significantly boost your revenue, justifying the cost of a professional website and SEO program.

Unlock Your Online Potential with Open Door Marketing

At Open Door Marketing, we take the time to understand your business goals, target audience, and clients. This helps us tailor our website design and SEO services to meet your unique needs. A purpose-driven website, aligned with your market’s expectations, can be a powerful tool to drive your business forward.

Transform your online presence and connect with more customers. Contact Open Door Marketing now to start building your business website.